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Brand is name or wealth
Brand is name or wealth Sadia, good reputation man never remembers him with reputation.
Please image Narvak store, when you inter Narvak store, you will see irregular lay out, an unhealthy with a seller smoking, which he is not enough politic.
Now do you think, Narvak store could create positive image for Narvak customer
Probably, you trust me this customer never back to this story. Indeed seller couldn`t create attractive and positive image for Narvak Brand, and he couldn`t support it. This image affects customer decisions for next purchase.
Now, suppose Paran story. It is stylish, which decorate with short usage lamps and seller in good shape, but he doesn't know professional selling techniques.
Also it is so better than Narvak but today, customers won`t purchase any things only for it`s benefits. Brian Tracy, believe nowadays, people purchase pleasure, Paran story only provide customers need and never creates any good memory for him which affect for his next decision.
Indeed Paran`s brand is breakable, now suppose, near it, an new story begin his work (Artin), Artin`s seller know professional selling techniques like how do attract customer? How do you begin a relationship and like this. If you one time, by a chance, enter this new store, it is possible not only you purchase Artin`s store for a long time, perhaps you will recommended this store your friends.
Trade mark is not only belong to enlarge company like coca cola, Benz, Sony,… every unique trade mark is a brand even one people name like (Shajarian) is a brand.
Nowadays, consumers, encounter numerous products which have the same quality, There for brand will affect consumers decisions. Indeed it is so important in customers` decisions which It take into capital of company. When you think abut developing your brand. You should know which character if your brand, will guide customers to buy it and will affect on your product and selling.
Evaluating brands is not to a name or logo,
Is developing a brand hard?
Dr. Mir Ahmad Amirshahy, stated maybe growing a brand is difficult as gorwing our children. May be cveat a baby is not so hard but such a new baby needs nice name, growing education, civility,…
Anew brand needs promotion and ths brand will distinict bitween us and our competitors brand will help to market segmentation and with brand your credit will be determine. And ever important is that if brand is making money for company.
Making brand is important duty of high managers and chief board of companies, which never can`t do it with other personals and omit every ignorant in this duty will affect companies fats.
We should believe that brand is wealth; this wealth is resulted by your customer's loyalty. Believe that nowadays, customers not only purchases' product, they purchase brands. Believe brands determine character and identity of your company.
Marketing is civilized war sand soon this war will transfer to brands, market share and customer share,…



روانشناسی ارتباط با مشتری

نویسنده: ابوالفضل صادقی
کتاب روانشناسی ارتباط با مشتری متناسب با بازار ایران نوشته ابوالفضل صادقی می باشد. در این کتاب نویسنده به این موضوع پرداخته است که چگونه می توان با مشتریان خود، ارتباط شایسته تر و مؤثرتری برقرار نمود تا منجر به فروش چشمگیر شود. در ویزیتورها و فروشندگان، قابلیت ها و شایستگی های فراوانی نهفته است؛ اما آن ها چه چیزهای دیگری باید بدانند تا موفق تر شوند؟ بنابراین باید قواعد بازی را در بازار پُر پیچ و خم امروز یاد بگیریم. به طور مثال، چگونه می توان شک و دودلی برخی مشتریان را به شیوه ای حرفه ای، برطرف کرد و اطمینان آن ها را جلب نمود؟ در ارتباط با کدام تیپ از مشتریان باید با خوشرویی و طنزگویی، فروش موثری را خلق کرد؟ نحوة فروش به مشتریان تندخو و عصبانی باید چگونه باشد؟ در این کتاب با زبانی ساده و جذاب، شناخت تیپ های شخصیتی نُه گانه فروشندگان و مشتریان بر اساس مدل پیشرفتۀ اِنیگرام و نیز موضوع مهم مهارت های غیرکلامی (زبان بدن) در حرفۀ فروشندگی و ویزیتوری بیان شده است.
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